Want to get the EMMA individual member discount?
Use the coupon code "BUNDLE348" at checkout and get the full course + 1 year of EMMA membership for only $348 USD.
An event measurement training for marketers at all levels
Designed for event and marketing people at all levels – from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game. The course features 13 chapters, ranging from the fundamentals of measurement through credible data collection and reporting. Created by leaders at EMMA with practical experience measuring events for brands like Amazon, Meta, Google, Toyota, American Express, HSBC, KPMG, Mars, Bayer, and many others. It has been developed in collaboration with Storycraft Lab.
What you'll learn
Comprehensive Curriculum
Gain in-depth knowledge and practical skills in event measurement
Expert Insights
Learn from industry experts with decades of experience
Certification
Receive a valuable certification
About the course
Join the Event Measurement Certification Course to enhance your event measurement skills. Learn to set measurable objectives, collect credible data, and deliver actionable reports. Gain insights from EMMC experts and earn a certification to showcase your expertise. Take the next step in your career today! Course content includes instruction and practical exercises to reinforce knowledge. Each module also includes a short exam to test knowledge retention.
Event Measurement Fundamentals and measurement phases and how they align to an event plan
Convincing stakeholders to invest in measurement
Measurement tools and how to use them
Budgeting for measurement
Building consensus around event objectives and targets
The metrics that matter most - and how to measure them
Evaluating perceptions, behaviors and leads (at sales-focused events)
Analyzing and using data before, during, and after the event
Reports that demonstrate event value and drive future improvement
Release Schedule
· Chapters 1-4 will be available from September 9, 2026 · Remaining 9 chapters to be released in the coming months · Registrants will be notified as new chapters become available
Pricing
EMMA has ensured that access to the course is financially accessible. This course is available globally - registration fees will be calculated in local currencies as needed. $149 USD for EMMA members $399 USD for non-EMMA members $348 USD for the course + a 1-year individual membership in EMMA - Use coupon code BUNDLE348 at checkout
Join the Event Measurement Certification Course Today!
“We are democratizing access to critical knowledge that has been the domain of specialists like me for too long. It's time to give everyone access to measurement tools and expertise - ultimately helping the industry to unlock its true potential.” - EMMA founder and President Dax Callner
$399.00
